The Full Story:

I bring more than 15 years of experience across sales, commercial leadership, training, coaching and enablement.
My career has taken me from customer-facing sales and operational management to leading sales academies and building capability functions in start-ups, scale-ups and established corporate organisations.

I have carried responsibility for teams, managers, revenue and profitability. This experience taught me where strategy can lose momentum between leadership decisions, manager behaviour and customer conversations - and what organisations need to translate ambition into consistent execution.

Why Heads × Habits

Heads × Habits was born from a pattern I kept seeing across growing sales organisations:
the strategy made sense in the leadership room, but it did not consistently change what happened in the field.

The problem was rarely a lack of ideas, training or ambition. What was missing was the connection between what people understood and what they repeatedly did.

Heads represents clarity - strategy, capability and shared understanding.
Habits represents execution - the routines, behaviours and reinforcement that make change last.

Heads × Habits brings both together: building enablement systems that turn commercial ambition into consistent action and success.

Commercial leadership: Leading sales organisations with responsibility for people, performance, revenue and profitability
Enablement strategy: Translating growth priorities into roadmaps, operating models and scalable capability systems
Sales academies: Building learning ecosystems, manager development and performance-based approaches at mobile.de, Enpal and CLARK
Training and coaching: Designing, delivering and assessing learning for salespeople, managers and senior leaders
Organisational range: Working across fast-moving start-ups, scaling organisations and complex corporate environments
Communication: Facilitating leadership conversations and moderating live events, conferences and television formats

Experience
at a glance

Working across different organisational stages has taught me that enablement cannot follow a single blueprint. In start-ups, the priority is often creating clarity and capability quickly. In scale-ups, it is building repeatable systems without slowing growth. In corporate environments, it is aligning stakeholders, navigating complexity and embedding change sustainably.

My approach is supported by a combination of formal qualifications and practical experience:

Certified Coach
Train-the-Trainer
Qualified vocational trainer
IHK examiner
IT Systems Management Professional (IHK)
Training in acting and the Michael Chekhov Method

Acting and professional moderation have strengthened my presence, adaptability and ability to make complex subjects accessible. Whether I am working in a training room, facilitating a leadership discussion, speaking on stage or appearing on camera, my objective is the same: create clarity, involve the audience and move the conversation forward.

Professional foundations

I understand...

...the realities of sales because I have led within them. I understand learning because I have designed, delivered and assessed it. I understand coaching because I have supported individuals, teams and leaders through change. And I understand communication because it has been a constant part of my work and of my life.

From one-to-one conversations to large audiences.

I am based in Berlin and work comfortably across functions, seniority levels and international environments.

I take the work seriously, but not myself.
I value curiosity, direct communication and thoughtful collaboration.

My aim is to leave people and organisations more capable than I found them.

Let's build the system your growth needs.

Let's talk!

IMPRINT

The Full Story:

I have carried responsibility for teams, managers, revenue and profitability. This experience taught me where strategy can lose momentum between leadership decisions, manager behaviour and customer conversations - and what organisations need to translate ambition into consistent execution.

Why Heads × Habits

Heads × Habits was born from a pattern I kept seeing across growing sales organisations: the strategy made sense in the leadership room, but it did not consistently change what happened in the field.

The problem was rarely a lack of ideas, training or ambition. What was missing was the connection between what people understood and what they repeatedly did.

Heads represents clarity - strategy, capability and shared understanding. Habits represents execution - the routines, behaviours and reinforcement that make change last.

Heads × Habits brings both together: building enablement systems that turn commercial ambition into consistent action and success.

​

Commercial leadership: Leading sales organisations with responsibility for people, performance, revenue and profitability

Enablement strategy: Translating growth priorities into roadmaps, operating models and scalable capability systems

Sales academies: Building learning ecosystems, manager development and performance-based approaches at mobile.de, Enpal and CLARK

Training and coaching: Designing, delivering and assessing learning for salespeople, managers and senior leaders

Organisational range: Working across fast-moving start-ups, scaling organisations and complex corporate environments

Communication: Facilitating leadership conversations and moderating live events, conferences and television formats

Experience at a glance