top of page

The Full Story:

I bring more than 15 years of experience across sales, commercial leadership, training, coaching and enablement.
My career has taken me from customer-facing sales and operational management to leading sales academies and building capability functions in start-ups, scale-ups and established corporate organisations.
 

I have carried responsibility for teams, managers, revenue and profitability. This experience taught me where strategy can lose momentum between leadership decisions, manager behaviour and customer conversations - and what organisations need to translate ambition into consistent execution.

Heads × Habits was born from a pattern I kept seeing across growing sales organisations:
the strategy made sense in the leadership room, but it did not consistently change what happened in the field.

The problem was rarely a lack of ideas, training or ambition. What was missing was the connection between what people understood and what they repeatedly did.

​

We bring both together: building commercial systems where (AI-)capability and execution reinforce one another.

strategy
capability
shared understanding

Heads

Habits

 routines
behaviours
reinforcement

Why Heads × Habits

​

  • Commercial leadership: Leading sales organisations with responsibility for people, performance, revenue and profitability
     

  • Enablement strategy: Translating growth priorities into roadmaps, operating models and scalable capability systems, including the responsible adoption of AI-assisted ways of working.
     

  • Sales academies: Building learning ecosystems, manager development and performance-based approaches at mobile.de, Enpal and CLARK
     

  • Training and coaching: Designing, delivering and assessing learning for salespeople, managers and senior leaders
     

  • Organisational range: Working across fast-moving start-ups, scaling organisations and complex corporate environments
     

  • Communication: Facilitating leadership conversations and moderating live events, conferences and television formats

Experience
at a glance

Working across different organisational stages has taught me that enablement cannot follow a single blueprint. In start-ups, the priority is often creating clarity and capability quickly. In scale-ups, it is building repeatable systems without slowing growth. In corporate environments, it is aligning stakeholders, navigating complexity and embedding change sustainably.

My approach is supported by a combination of formal qualifications and practical experience:

​
 

  • Certified Coach

  • Train-the-Trainer

  • Qualified vocational trainer

  • IHK examiner

  • IT Systems Management Professional (IHK)

  • Training in acting and the Michael Chekhov Method

​

Acting and professional moderation have strengthened my presence, adaptability and ability to make complex subjects accessible. Whether I am working in a training room, facilitating a leadership discussion, speaking on stage or appearing on camera, my objective is the same: create clarity, involve the audience and move the conversation forward.

Professional foundations

DSCF0809_edited.jpg
MOV.mp4

My Background

I understand...

...the realities of sales because I have led within them. I understand learning because I have designed, delivered and assessed it. I understand coaching because I have supported individuals, teams and leaders through change. And I understand communication because it has been a constant part of my work and of my life.

From one-to-one conversations to large audiences.
 

I am based in Berlin and work comfortably across functions, seniority levels and international environments.
 

I take the work seriously, but not myself.
I value curiosity, direct communication and thoughtful collaboration.

My aim is to leave people and organisations more capable than I found them.

Let's build the system your growth needs.

My Background

Let's talk!

© 2026 Heads × Habits. All Rights Reserved.

Legal & Privacy

bottom of page